The word ‘disruption’ has stopped meaning anything. The word ‘transformation’ is doing the work of three ideas at once. We need a new word for what AI should be. Here is my proposal.

At one point in my career, between two corporate roles, I ran communications for a parliamentary re-election campaign. The candidate won by nearly doubling her vote count from the previous election. Here is what the work taught me about the limits of B2B thinking.

Most higher-ed marketing planning starts with the budget. The budget is the last question, not the first. Here are the five questions that should be answered before a rupiah is allocated.